What is Lapis?
Lapis is a self-improving ads engine for modern growth teams: create, launch, and optimize ads for ChatGPT and paid channels.
Lapis is a self-improving ads engine for modern growth teams. Its AI agents create, launch, and optimize your paid ads, learning from every result to make them better each day.
One brief becomes a complete campaign: channel-ready ads for ChatGPT and paid platforms, a matched landing page for every campaign angle, and clear performance signals that show you what to create, test, and scale next. Lapis connects the work before the click, the experience after it, and the learning that shapes the next campaign.
The Lapis platform
Lapis is made up of three products that share one engine.
| Product | What it does |
|---|---|
| ChatSense | Meet buyers inside ChatGPT. Your ad shows up as a sponsored result when a conversation reveals real buying intent, with creative built for the context around the answer. |
| OmniSense | One brief, every paid format. Turn a campaign direction into on-brand creative sized for Google, Meta, LinkedIn, TikTok, and Reddit, then turn every direction into an experiment. |
| RapidDomain | Match the page to the promise. Give each campaign angle a complete, on-brand landing page, then carry post-click learning into the next launch. |
Dashboards report the past. Lapis builds what runs next.
Two ways to run it
Run Lapis yourself, or pair its agents with a dedicated strategist. Self-serve plans give your team the tools to build, forecast, and launch campaigns in the app. Managed plans put Lapis agents and a strategist on the campaign loop with you, from creative and experiments to launch, reporting, and the next optimization decision.
To go deeper, see the ChatGPT Ads product page or open your dashboard.
What these docs cover
The rest of this documentation is about Lapis conversion tracking: the browser pixel and server-side Conversion API that connect every conversion back to the ChatGPT ad click that produced it.
It runs alongside your existing OpenAI ads tracking and gives you an independent, first-party way to validate conversions, debug tracking, and report results down to the individual campaign, ad group, and ad. It is how you measure what your ChatGPT ads actually drive.
Where to go next
- Conversion tracking: how the pixel, click ID, and Conversion API fit together.
- Lapis Pixel: install the browser pixel and track conversions.
- Conversion API: send verified conversions from your backend.
- Choosing your events: pick the right events for your business.
- Platform setup: install steps for Shopify, Framer, Webflow, WordPress, and more.